Forward Keys

ForwardKeys establishes travel trends and provides insight into who travels where and when, helping travel-dependent companies understand their future business. With the industry's most comprehensive air travel database - including tickets booked both through travel agents and directly from airlines - they keep their clients informed about travel patterns, demand, the impact of events on travel, the preferences of different traveling audiences and much more. 

ForwardKeys' latest innovations are based on the surface mobility of travelers when they arrive at their destination and on socio-demographic data: how travelers are distributed, what activities they perform, classification by age, gender, postal district of origin and purchasing power, which airports feed a destination, among other things. The most oustanding technological solutions that the company offers are:  

1. Destination Gateway 
Destination Gateway is ForwardKeys' most innovative platform. Created specifically for tourism organizations and tourism offices, this powerful and intuitive solution allows users to track destination performance, optimize business strategies and plan marketing campaigns with confidence.

Thanks to the democratization of data sources, any employee of a DMO (Destination Marketing Organization) or tourism office, be it a researcher, promoter, director, or area manager can find the information they need to drive decision making and planning in their organization.

2. ForwardKeys Nexus
Their most advanced travel business intelligence (BI) solution. The end-to-end platform is suitable for business analysts or marketers to analyze the complete picture of travelers' impact on their destination. It offers flexibility and power with respect to the type of analysis that can be performed, as well as great granularity and detail; its level of sophistication requires a degree of expertise to get started. This training will be offered by ForwardKeys.

3. Licensed Datasets
With access to ForwardKeys datasets through their AWS and Snowflake clouds, companies can correlate Forward Keys' data with their own to create reliable forecasts of business performance. The licensed datasets target tourism management organizations, financial firms and oil and gas companies, and in particular the data analytics departments of these organizations.

Through the licensed datasets, companies gain unique insights into their markets of interest to power their business decisions.