The hotel and tourism business association of the Valencian Community brings together all the companies dedicated to lodging, tourist accommodation, catering and places of entertainment in general, which are located or develop their activity in the Valencian Community. The Association has an regional scope, being initially established in Benidorm, although it has offices in Valencia and Castellón. For more than 40 years its activity has been characterized by an exclusive work of defending the interests of all its members, and this has allowed it to become one of the main business associations in the country and the most important in the tourism sector of the Valencian Community. Specifically, the company offers a representation of the sector in front of institutions and administrations, collaboration in the definition of objectives and guidelines of the tourist policy, increase of the competitiveness of the companies, elaborating strategies of repositioning through the promotion and the innovation in the services. All these services are articulated from its different areas, HOSBEC General Services, HOSBEC Health, HOSBEC Quality and Projects and HOSBEC Big Data.