Play&go

Development of gamified digital experiences and smart data platforms: we improve the experience of visitors through gamification and the results of tourism organizations through smart data. Innovation and intelligence are obtained through the combination of four elements:

 
1.- Gamification, the use of gaming techniques at the destination to improve the visitor experience and motivate them. 
2.- Geolocation, the spatial identification of resources and services in a destination to offer their multimedia information.
3.- Datafication, the use of data generated by visitors, duly grouped and anonymized, to improve their experience and help in the destination's decision making process.
 4.- Augmented Reality, in which digital elements are used to improve information and connect the physical and digital worlds. 

The specific services developed by the company are:

• Gamified guides: mobile digital guides that geolocate Points of Interest on a map with multimedia information and encourage movement through ghymkanas in which visitors fulfill missions.
• Training platforms: online software for training and skills development in companies and tourism destinations 
• Digital games: development of all kinds of digital games to interact and communicate with visitors. 
• Intelligence: transforming data obtained through technology platforms into knowledge and intelligence to help organizations make decisions.
• Online maps (Location Intelligence): development of geoportals that connect visitors with the destination offering real-time information. 
• AI (Artificial Intelligence) platforms: through machine learning and artificial intelligence, tourism forecasts are generated and visualized through online dashboards.